Our Story
Founded in 2020 by Mark Beaven, a 30-year industry veteran, who leads the EthoGuard team with an ambitious passion for safeguarding the future of agriculture. ​
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Mark Beaven is one of Canada's leading experts across the complex ​spectrum of On-Farm Biosecurity, Cleaning and Disinfection, and Emergency Response matters.
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Count on EthoGuard to help you maintain safe, healthy, and productive environments. Lean on our experience to work for you.
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Your Biosecurity Partner - 24/7
Mark Beaven
Founder & Owner
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Mark is a lifelong industry leader, with proven success as a policy architect, consultant, speaker, and fearless advocate.
Mark is a graduate of Sir Sanford Fleming College.
Jared Larder
General Manager
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Jared manages operations and leads by example, to deliver the best possible combination of Quality + Value + Service. Every day.
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Jared is a graduate of the University of Guelph.
Mark Beaven
A History of Industry Leadership & Advocacy
​- Director of Operations, Egg Farmers of Ontario - responsible for all regulatory enforcement, on farm food safety, biosecurity programs - 1994 to 2008
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- Founder, Ontario Feather Board Command Centre (FBCC) - led creation and
development of the FBCC and its capability to respond to animal health
emergencies in Ontario - 2003 to 2008
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- Founder, Ontario Livestock and Poultry Council - assisted in founding and
development of the Ontario Livestock and Poultry Council - 2005 to 2008
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- Executive Director, Canadian Animal Health Coalition - led national agency,
consisting of major national livestock and farmed animal health groups - 2008 to
2019
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- Member, Canadian Delegation to World Animal Health Organization, Paris
France - 2009
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- Manager, Canadian Livestock Transport - led development of the Canadian
Livestock Transport Program - 2010 to 2019
- Secretariat, National Farmed Animal Health and Welfare Council – administered
creation and development of the NFAHW Council - 2010 to 2017
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- Member, Community for Emerging and Zoonotic Disease - founding member of
CFIA’s CEZD-IIR Steering Committee - 2013 to 2015
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- Advisory Member, Canadian Veterinary Reserve (CVR) and Member of the
National Advisory Committee for the CVR - 2013 - 2019
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- General Manager, Ontario Association of Agriculture Societies - led operations of
the Association - 2015 to 2017
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- Co-Chair, National Biosecurity Standard for the Transport of Livestock, Poultry and
Deadstock - Co-Chaired the Federal Committee responsible for the development of the National Biosecurity Standard for the Transport Industry - 2017 to 2018
- Member, National Critical Infrastructure Committee (Public Health Agency of Canada) - as Chair, represented the Food Sector at the Federal Level, protecting Canada’s 14 Critical Infrastructures - 2017 to 2019
- President, Farm Guard Products - responsible for the introduction of Accelerated
Hydrogen Peroxide (VIROX - Prevail Disinfectant) to the agriculture industry - 2013 -
2015.
- Vice-President, Ogena Solutions - continued sales development of Accelerated Hydrogen Peroxide into the North American agricultural market 2015 - October 2020
- Founder & Owner, EthoGuard Inc. - launched startup company to provide best-in-class biosecurity solutions to the agricultural sector - October 2020 - present
- Board Member, Huron Manufacturers Association - 2023 - present
- Board Member, Ontario Pork Industry Council - 2025 - present