Our Story
Founded in 2020 by Mark Beaven, a 30-year industry veteran, who leads the EthoGuard team with an ambitious passion for safeguarding the future of agriculture.
Mark Beaven is one of Canada's leading experts across the complex spectrum of On-Farm Biosecurity, Cleaning and Disinfection, and Emergency Response matters.
Count on EthoGuard to help you maintain safe, healthy, and productive environments. Lean on our experience to work for you.
Your Biosecurity Partner - 24/7
Mark Beaven
Founder & Owner
Mark is a lifelong industry leader, with proven success as a policy architect, consultant, speaker, and fearless advocate.
Mark is a graduate of Sir Sanford Fleming College.
Jared Larder
General Manager
Jared manages operations and leads by example, to deliver the best possible combination of Quality + Value + Service. Every day.
Jared is a graduate of the University of Guelph.
Mark Beaven
A History of Industry Leadership & Advocacy
- Director of Operations, Egg Farmers of Ontario - responsible for all regulatory enforcement, on farm food safety, biosecurity programs - 1994 to 2008
- Founder, Ontario Feather Board Command Centre (FBCC) - led creation and
development of the FBCC and its capability to respond to animal health
emergencies in Ontario - 2003 to 2008
- Founder, Ontario Livestock and Poultry Council - assisted in founding and
development of the Ontario Livestock and Poultry Council - 2005 to 2008
- Executive Director, Canadian Animal Health Coalition - led national agency,
consisting of major national livestock and farmed animal health groups - 2008 to
2019
- Member, Canadian Delegation to World Animal Health Organization, Paris
France - 2009
- Manager, Canadian Livestock Transport - led development of the Canadian
Livestock Transport Program - 2010 to 2019
- Secretariat, National Farmed Animal Health and Welfare Council – administered
creation and development of the NFAHW Council - 2010 to 2017
- Member, Community for Emerging and Zoonotic Disease - founding member of
CFIA’s CEZD-IIR Steering Committee - 2013 to 2015
- Advisory Member, Canadian Veterinary Reserve (CVR) and Member of the
National Advisory Committee for the CVR - 2013 - 2019
- General Manager, Ontario Association of Agriculture Societies - led operations of
the Association - 2015 to 2017
- Co-Chair, National Biosecurity Standard for the Transport of Livestock, Poultry and
Deadstock - Co-Chaired the Federal Committee responsible for the development of the National Biosecurity Standard for the Transport Industry - 2017 to 2018
- Member, National Critical Infrastructure Committee (Public Health Agency of Canada) - as Chair, represented the Food Sector at the Federal Level, protecting Canada’s 14 Critical Infrastructures - 2017 to 2019
- President, Farm Guard Products - responsible for the introduction of Accelerated
Hydrogen Peroxide (VIROX - Prevail Disinfectant) to the agriculture industry - 2013 -
2015.
- Vice-President, Ogena Solutions - continued sales development of Accelerated Hydrogen Peroxide into the North American agricultural market 2015 - October 2020
- Founder & Owner, EthoGuard Inc. - launched startup company to provide best-in-class biosecurity solutions to the agricultural sector - October 2020 - present
- Board Member, Huron Manufacturers Association - 2023 - present
- Board Member, Ontario Pork Industry Council - 2025 - present